SunMisura

My Role

Graphic Designer — Initial brief, moodboard research, logo design, brand identity study and brand guidelines book.

Overview

SunMisura is a new brand positioned as an expert in the design and installation of custom solar panels system based in Rome.

The brand name is play on words with the English "sun" and Italian "misura" (measure), alluding to a custom-made solar system. In the pictogram, I conveyed the concept of a sun at the center, whose rays are created in the negative space, form the segments of a measuring tape shaped by the outer semicircle. The font gives the brand a bold and authoritative look, while the colors symbolize strength, warmth, and technology.

Team

Andrei Roman — Graphic Designer

Marika Manetta — Project Manager

Patrizia Parca — Brand Strategist